City Employees and Social Media: A Descriptive Study




Rose, Lindsey

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The purpose of this applied research project is to describe the attributes of city policies and/or employee handbook sections that address employee personal use of social media. A comprehensive review of the literature was used to develop a conceptual framework composed of three descriptive categories: interaction, confidentiality, and identity. The researcher utilized the content analysis method for this framework to develop a coding protocol. Forty Texas cities of various sizes were examined. These various cities were studied to determine if they had a policy or otherwise in place that addresses the personal use of social media by city employees. Public administrators in charge with creating, maintaining, and enforcing employee use social media policies ought to consider utilizing this research for the benefit of their cities.


An Applied Research Project Submitted to the Department of Political Science, Texas State University, in Partial Fulfillment for the Requirements for the Degree of Masters of Public Administration, Spring 2013.


social media, networking, city employees, personal use, restrictions, Public Administration


Rose, L. (2013). City employees and social media: A descriptive study. Masters of Public Administration, Texas State University, San Marcos, Texas.


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