Straubhaar, Rolf2019-07-192019-07-192015-09Straubhaar, R. (2015). The methodological benefits of social media: "Studying up" in Brazil in the Facebook age. International Journal of Qualitative Studies in Education, 28(9), pp. 1081-1096.https://hdl.handle.net/10877/8336While conducting research on the organizational cultures of elite nonprofit organizations in Rio de Janeiro, the author encountered many access issues identified in the current literature: in particular, difficulty in encountering research subjects due to the transitional nature of educational nonprofits and the role of secretaries and administrators as gatekeepers. This article explores two previously undeveloped methodological innovations utilized by the author to overcome these difficulties with regard to access: namely, the use of social media as a participant recruitment tool and the use of an organization's online marketing presence as an alternative data source.Text28 pages1 file (.pdf)ensocial mediaparticipant recruitmentaccess issueselitesArticlehttps://doi.org/10.1080/09518398.2015.1074750