Sierra, Jeremy J.2009-08-132012-02-242008-01Sierra, J. J. (2008). Using cognitive and emotive factors to explain outlet mall shoppers intentions to purchase apparel: A dual-process perspective. Research Enhancement Program, Texas State University, San Marcos, TX.https://hdl.handle.net/10877/2858Research Enhancement Program Final ReportThe SEM model reveals significant positive relationships at the P<0.05 level or better for anticipated elation (IV), attitudes toward outlet malls (IV), and self-expression (IV) on intentions to purchase apparel at outlet malls; hence, the dual-process model cannot be rejected.Text1 page1 file (.pdf)enSEM modeloutlet mallscognitive factorsemotive factorsintent to purchaseshoppersReport