Parent, Patricia C.McCabe, Samuel F.2018-02-192018-02-192010-05McCabe, S. F. (2010). Crafting a political message from a scientific survey (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texashttps://hdl.handle.net/10877/6977This thesis explores crafting political messages in a local setting through the use of polling data. The merits of polls are often misunderstood in a political campaign. News outlets publish different types of polling results, but less often are polls publicly exposed for their true values--testing language. People may ask why political campaigns run particular TV ads or a direct mail piece about one issue rather than another issue. I will answer this through a detailed description illustrating how to construct a political survey and how to interpret the results. By using a quantitative method I will show--through concrete examples--how I created a political message in a city council campaign in San Marcos, Texas in the fall of 2009. I will show both the initial poll questionnaire, the survey results, how I interpreted results to develop the message, the final election results, and post election analysis.Text59 pages1 file (.pdf)enpollingpolitical campaignsSan MarcospoliticsTexas politicsHonors College