Celebrity Endorsements in Native Advertising on Twitter and Their Impact on Consumer Attitudes

Rao, SandhyaHolland, Derrick2015-06-032015-06-032015-04Holland, D. (2015). <i>Celebrity endorsements in native advertising on Twitter and their impact on consumer attitudes</i> (Unpublished thesis). Texas State University, San Marcos, Texas.https://hdl.handle.net/10877/5558No abstract prepared.Text69 pages1 file (.pdf)enCelebrity endorsementsTwitterNative advertisingDigital mediaMeaning transfer processAdvertisingSocial media--MarketingInternet marketingConsumer behaviorEndorsements in advertisingCelebrities in mass mediaCelebrity Endorsements in Native Advertising on Twitter and Their Impact on Consumer AttitudesThesis