How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers

Wallace, B. Jill2020-10-062020-10-062007-05Wallace, B. J. (2007). How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.https://hdl.handle.net/10877/12726No abstract prepared.Text73 pages1 file (.pdf)enover-the-counter medicinemedicationsadvertisingdrug advertisingHow over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readersThesis