Davis, Jeffrey G.Haffelder, Clinton H.2011-03-072011-03-072011-05Haffelder, C. H. (2011). <i>Brand identity exploration: Redesigning Spec's Wine, Spirits, and Finer Foods brand identity</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.https://hdl.handle.net/10877/2501The objectives for creating this brand identity book (BIB) were to modernize the Specs Wine, Spirits, & Finer Foods (SWS) Brand Identity (BI) and introduce the brand into markets where the company does not have brand awareness or equity. The process of modernizing SWS brand identity included preliminary research, methods, and outcomes (i.e. creative process) and resulted in the following illustration.Text101 pages1 file (.pdf)enBrandIdentityBookCommunicationDesignGraphicDesignersApplicationsSystemTypographyLogosContentVisualThesis