Direct-to-Consumer Advertising of Pharmaceuticals: A Content Analysis

Harelik, Tiffany Michelle2020-05-282020-05-282006-05Harelik, T. M. (2006). Direct-to-consumer advertising of pharmaceuticals: A content analysis (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.https://hdl.handle.net/10877/10323No abstract prepared.Text37 pages1 file (.pdf)enpharmaceutical industrydirect marketingDirect-to-Consumer Advertising of Pharmaceuticals: A Content AnalysisThesis