Ginsburg, HarveyFenter, Virginia L.2021-02-222021-02-222004-12Fenter, V. L. (2004). Responding to an online commercial depression assessment questionnaire and its influence on the assessment of depression in others (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.https://hdl.handle.net/10877/13199The purpose of this project was to examine direct-to-consumer marketing (DTCA) of prescription drugs. Specifically, this project attempted to measure whether or not taking online commercial depression self-assessments might have an influence on how a person later responded on clinical depression inventories. There were two hypotheses for this project. The first predicted that subjects who have taken Prozac's self-assessment quiz (P-ZAT) would have significantly higher posttest scores on the Beck Depression Inventory II (BDI-II) compared to a control group who had not taken the P-ZAT. The second predicted that after taking the P-ZAT, females would have significantly higher BDI-II posttest scores than males. After an extensive review of the current literature, it appears that this project is the first of its kind.Text45 pages1 file (.pdf)endepressiondirect marketingonline information servicesThesis