Davis, Jeffrey G.Poursmaeili, Mehran2014-11-072014-11-072012-05Poursmaeili, M. (2012). <i>Design in the details: Brand creation and exhibit</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.https://hdl.handle.net/10877/5337The purpose of this research was to create the brand and gallery exhibit featuring the associated products developed for Design in the Details (DITD), a design apparel and novelty company based on typographic design. The primary focus was to define the brand attributes and brand identity for DITD, followed by the creation of the exhibition and the development of the initial retail product line.Text72 pages1 file (.pdf)enBrandingBrandTypographic DesignTypographyGraphic DesignDesignThesis