Identifying Parents Who Are Amenable to Pro-Vaccination Conversations
Brunson, Emily K.
While health care providers are often cited as parents' most trusted source for information and advice about vaccination, parents differ in their level of receptiveness to pro-vaccination conversations. The purpose of this research was to identify points in individual parents' decision-making processes when parents are particularly open to receiving information and advice from their children's health care providers. Interview data were collected from 20 mothers and 5 couples. Analysis of these data suggested 3 primary circumstances when parents were particularly open to receiving information and advice: during parents' initial decision-making, as parents continued to assess vaccination options, and during particular circumstances that prompted parents to reconsider previously made vaccination choices. These results provide a mechanism for providers to identify parents who may be particularly receptive to pro-vaccination conversations. By prioritizing conversations with parents at one of these points, health care providers' efforts at promoting vaccination may be more effective.
decision-making, general pediatrics, immunization, vaccination, communication, Anthropology
Brunson, E. K. (2015). Identifying parents who are amenable to pro-vaccination conversations. Global Pediatric Health, 2, pp. 1-7.
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