Using Cognitive and Emotive Factors to Explain Outlet Mall Shoppers Intentions to Purchase Apparel: A Dual-Process Perspective
Date
2008-01
Authors
Sierra, Jeremy J.
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The SEM model reveals significant positive relationships at the P<0.05 level or better for anticipated elation (IV), attitudes toward outlet malls (IV), and self-expression (IV) on intentions to purchase apparel at outlet malls; hence, the dual-process model cannot be rejected.
Description
Research Enhancement Program Final Report
Keywords
SEM model, Outlet malls, Cognitive factors, Emotive factors, Intent to purchase, Shoppers
Citation
Sierra, J. J. (2008). Using cognitive and emotive factors to explain outlet mall shoppers intentions to purchase apparel: A dual-process perspective. Research Enhancement Program, Texas State University, San Marcos, TX.