"Boogity, Boogity, Boogity! Let's Go Back To What We Had Before!" Analyzing Number Placement Within The Paint Scheme Design Layout of NASCAR

Date

2023-05

Authors

Gomez, Trey M.

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Abstract

At the beginning of the 2022 season, NASCAR mandated all Cup Series teams to move the door number forward on their cars. This came after the Race Team Alliance, a union-like organization of all the teams, negotiated with the sanctioning body of NASCAR to take ownership of the previously used contingency sponsor space and increase the area for primary sponsors. The aim of this study is to determine why this was done, whether the design change is both functionally and aesthetically better for the sport, and to conceptualize an ideal layout for the future. My research methodology includes interviewing key personnel about the history of the number placement and contingency sponsor system while understanding what led to such a change. In addition, I will be analyzing graphics and statistics concerning the results of the design change as well as pulling insight from paint scheme designers within the NASCAR space. I will then create a mock-up revised design layout that illustrates a postmodernist approach to the number placement. My findings will indicate how the teams’ misuse of the business-to-business advertising model of the old contingency sponsor system led to the eventual layout change and how the new layout is not as beneficial as publicly perceived. As NASCAR steadily climbs back into the mainstream spotlight, it is more important than ever to present iconic and appealing cars to its growing audience, the millions at tracks and many more millions on television and the internet, while maintaining financial feasibility for the teams to be as competitive as possible.

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NASCAR, number, placement, design, layout, racing, stock car, sports, motorsports, advertising, marketing, contingency, contingency, sponsor, brand, Honors College

Citation

Gomez, T. (2023). "Boogity, Boogity, Boogity! Let's go back to what we had before!" Analyzing number placement within the paint scheme design layout of NASCAR. Honors College, Texas State University.

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