Today’s Vision, Tomorrow’s Tradition




Dabney, Alexis McClain

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Texas State continues to gain recognition as one of the top public universities in the state. However, it is also one of the only schools its size in the country to still have a Football Championship Series, FCS (formerly known as Division I-AA) football program. In an effort to move the athletic program to the most competitive level, Football Bowl Subdivision, FBS, (formerly Division I-A), a public relations campaign was planned and then implemented by the Associated Student Government in spring of 2008. The goal of the campaign was to inform the student body about the potential of such a move, and to garner support for the athletic service fee increase that would be essential to taking the first step toward FBS.



public relations, mass communication, FBS, Texas State athletics, today's vision, tomorrow's tradition, associated student government, Honors College


Dabney, A. M. (2008). Today’s vision, tomorrow’s tradition (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.


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