Effects of Innovation Attributes on Charitable Giving Using Smartphones

Date
2013-11
Authors
Lyons, Emily S.
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Abstract
This study examines innovation attributes of charitable giving on smartphones, measuring the influence each attribute has on smartphone users' intention to donate on a smartphone. The attributes examined include complexity, risk, relative advantage and compatibility. In addition, the study measured the influence of age on likelihood to donate. The study used an online questionnaire with a total convenience sample of 120 respondents. The findings from the study suggest that the attributes examined, risk, relative advantage and compatibility have the most significant correlation with intention to donate on a smartphone. These findings are consistent with past diffusion research.
Description
Keywords
Diffusion, Smartphones, Nonprofit, Fundraising
Citation
Lyons, E. S. (2013). <i>Effects of innovation attributes on charitable giving using smartphones</i> (Unpublished thesis). Texas State University, San Marcos, Texas.