Crafting a Political Message from a Scientific Survey
dc.contributor.advisor | Parent, Patricia C. | |
dc.contributor.author | McCabe, Samuel F. | |
dc.date.accessioned | 2018-02-19T22:02:27Z | |
dc.date.available | 2018-02-19T22:02:27Z | |
dc.date.issued | 2010-05 | |
dc.description.abstract | This thesis explores crafting political messages in a local setting through the use of polling data. The merits of polls are often misunderstood in a political campaign. News outlets publish different types of polling results, but less often are polls publicly exposed for their true values--testing language. People may ask why political campaigns run particular TV ads or a direct mail piece about one issue rather than another issue. I will answer this through a detailed description illustrating how to construct a political survey and how to interpret the results. By using a quantitative method I will show--through concrete examples--how I created a political message in a city council campaign in San Marcos, Texas in the fall of 2009. I will show both the initial poll questionnaire, the survey results, how I interpreted results to develop the message, the final election results, and post election analysis. | |
dc.description.department | Political Science | |
dc.format | Text | |
dc.format.extent | 59 pages | |
dc.format.medium | 1 file (.pdf) | |
dc.identifier.citation | McCabe, S. F. (2010). Crafting a political message from a scientific survey (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas | |
dc.identifier.uri | https://hdl.handle.net/10877/6977 | |
dc.language.iso | en | |
dc.subject | polling | |
dc.subject | political campaigns | |
dc.subject | San Marcos | |
dc.subject | politics | |
dc.subject | Texas politics | |
dc.title | Crafting a Political Message from a Scientific Survey | |
dc.type | Thesis | |
thesis.degree.department | Honors College | |
thesis.degree.discipline | Political Science | |
thesis.degree.grantor | Texas State University-San Marcos |