Celebrity Endorsements in Native Advertising on Twitter and Their Impact on Consumer Attitudes
Date
2015-04
Authors
Holland, Derrick
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
No abstract prepared.
Description
Keywords
Celebrity endorsements, Twitter, Native advertising, Digital media, Meaning transfer process
Citation
Holland, D. (2015). Celebrity endorsements in native advertising on Twitter and their impact on consumer attitudes (Unpublished thesis). Texas State University, San Marcos, Texas.