Brand Identity Exploration: Redesigning Spec's Wine, Spirits, and Finer Foods Brand Identity

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dc.contributor.advisorDavis, Jeffrey G.
dc.contributor.authorHaffelder, Clinton H.
dc.contributor.committeeMemberRöeschmann, Claudia
dc.contributor.committeeMemberBerno, Thomas C.
dc.date.accessioned2011-03-07T22:34:42Z
dc.date.available2011-03-07T22:34:42Z
dc.date.issued2011-05
dc.description.abstractThe objectives for creating this brand identity book (BIB) were to modernize the Specs Wine, Spirits, & Finer Foods (SWS) Brand Identity (BI) and introduce the brand into markets where the company does not have brand awareness or equity. The process of modernizing SWS brand identity included preliminary research, methods, and outcomes (i.e. creative process) and resulted in the following illustration.
dc.description.departmentArt and Design
dc.formatText
dc.format.extent101 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationHaffelder, C. H. (2011). Brand identity exploration: Redesigning Spec's Wine, Spirits, and Finer Foods brand identity (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/2501
dc.language.isoen
dc.subjectbrand
dc.subjectidentity
dc.subjectbook
dc.subjectcommunication
dc.subjectdesign
dc.subjectgraphic
dc.subjectdesigners
dc.subjectapplications
dc.subjectsystem
dc.subjecttypography
dc.subjectlogos
dc.subjectcontent
dc.subjectvisual
dc.titleBrand Identity Exploration: Redesigning Spec's Wine, Spirits, and Finer Foods Brand Identity
dc.typeThesis
thesis.degree.departmentArt and Design
thesis.degree.disciplineCommunication Design
thesis.degree.grantorTexas State University-San Marcos
thesis.degree.levelMasters
thesis.degree.nameMaster of Fine Arts

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