Responding to an online commercial depression assessment questionnaire and its influence on the assessment of depression in others
Fenter, Virginia L.
The purpose of this project was to examine direct-to-consumer marketing (DTCA) of prescription drugs. Specifically, this project attempted to measure whether or not taking online commercial depression self-assessments might have an influence on how a person later responded on clinical depression inventories. There were two hypotheses for this project. The first predicted that subjects who have taken Prozac's self-assessment quiz (P-ZAT) would have significantly higher posttest scores on the Beck Depression Inventory II (BDI-II) compared to a control group who had not taken the P-ZAT. The second predicted that after taking the P-ZAT, females would have significantly higher BDI-II posttest scores than males. After an extensive review of the current literature, it appears that this project is the first of its kind.
depression, direct marketing, online information services
Fenter, V. L. (2004). Responding to an online commercial depression assessment questionnaire and its influence on the assessment of depression in others (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.