Bridging digital UX design methodics and non-digital user needs for a better urban fishing experience




Murillo, Rolando

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This study investigates the impact of digital design methodics on non-digital fishing experience user problems in an urban public park. Data on angler needs and urban park features were collected with primary research and secondary research methods over two years. As prescribed by digital user experience design practices, convergent and divergent thinking processes were used to analyze and identify design opportunities in public parks. The British Design Council’s four-phase Double Diamond framework for design thinking was used to encourage innovation, discover insights, define user needs, develop solutions, and deliver testable prototypes. IDEO’s Human-centered Design Methods Kit was used to promote user empathy. Lean UX was applied to streamline the ideation process. Material culture and placemaking strategies were applied to enhance human-to-prototype connections. Communication design tactics were applied to facilitate user navigation, promote endearment, and encourage learning. Generative ideation methods were used to explore concepts informed by digital experience design methods across multiple prototyping formats. The resulting medium-fidelity prototype resolved core Urban Angler needs related to stewardship, safety, kinship, and success. It received a 91% user rating for usability and an 89% user rating for delightfulness, demonstrating that digital user experience design methodics can successfully deliver a non-digital park experience.



UX design, Human-centered design, Fishing, Public parks, Urban, Usability, Design thinking, Outdoor recreation, Placemaking, Material culture, Graphic design


Murillo, R. (2021). <i>Bridging digital UX design methodics and non-digital user needs for a better urban fishing experience</i> (Unpublished thesis). Texas State University, San Marcos, Texas.


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