Redesign of Interactive Brand Components for Front Porch: Online Journal of the MFA in Creative Writing Program at Texas State University-San Marcos
Front Porch Journal (FPJ) is an online literary journal website, run by the students of the MFA program of Creative Writing at Texas State University-San Marcos. FPJ has a growing its reputation in the online journal market and needed a website and brand that reflected this growth. Using design research and strategy, the Front Porch Journal website will be redesigned using a method called the Research, Methods, and Results (RMRe) process, to convey the journal’s creative voice and its integrity in the online journal market.
Design, Web, Brand, Literary, Communication design, Journal, Front porch, Creative writing
Kapila, S. (2011). <i>Redesign of interactive brand components for front porch: Online journal of the MFA in creative writing program at Texas State University-San Marcos</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.