The Role of Social Media in Crisis Communication - A case Study of Starbucks
Date
2013-07
Authors
Kim, Eunyoung
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
No abstract prepared.
Description
Keywords
Social media, Facebook, Twitter, Blogs, Crisis communication, Crisis management, Starbucks
Citation
Kim, E. (2013). The role of social media in crisis communication - A case study of Starbucks (Unpublished thesis). Texas State University, San Marcos, Texas.