A Case Study of Qualitative Factors in Making Venture Capital Investment Decisions




Brunner, Frances

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When a startup requires large capital backing, it can expect to seek out the venture capitalist. Understanding the process and priorities of the venture capitalist is necessary to gain funding approval on more than just a good business plan, a positive revenue model, or being a likeable person. This study gives a current view of the modern venture capitalist and the elements of their decision making for the edification of entrepreneurs in the funding stage, to understand and avoid pitfalls of their presentation and unspoken communication for nonfinancial components of their business persona. Five interviews have been conducted with venture capitalists residing in the Austin area and two interviews with subject matter experts (SMEs) who have been directly influenced and are consultants in venture capital decision making. These individuals have shared their experiences and methodologies in finding inimitable opportunities for high growth ventures. An explanation of venture capital review methods is presented, followed by a case study and summary of commonalities and contradictions between interview outcomes.



Venture capital, Investment, Austin, Networking, Startup, Crowdfunding, Seed capital, IPO


Brunner, F. (2017). <i>A case study of qualitative factors in making venture capital investment decisions</i> (Unpublished thesis). Texas State University, San Marcos, Texas.


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