How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers
Date
2007-05
Authors
Wallace, B. Jill
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
No abstract prepared.
Description
Keywords
over-the-counter medicine, medications, advertising, drug advertising
Citation
Wallace, B. J. (2007). How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.