How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers
dc.contributor.author | Wallace, B. Jill | |
dc.contributor.committeeMember | Czyzewska, Maria | |
dc.contributor.committeeMember | Ginsburg, Harvey | |
dc.contributor.committeeMember | Osborne, Randall | |
dc.date.accessioned | 2020-10-06T15:20:47Z | |
dc.date.available | 2020-10-06T15:20:47Z | |
dc.date.issued | 2007-05 | |
dc.description.abstract | No abstract prepared. | |
dc.description.department | Psychology | |
dc.format | Text | |
dc.format.extent | 73 pages | |
dc.format.medium | 1 file (.pdf) | |
dc.identifier.citation | Wallace, B. J. (2007). How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas. | |
dc.identifier.uri | https://hdl.handle.net/10877/12726 | |
dc.language.iso | en | |
dc.subject | over-the-counter medicine | |
dc.subject | medications | |
dc.subject | advertising | |
dc.subject | drug advertising | |
dc.title | How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers | |
dc.type | Thesis | |
thesis.degree.department | Psychology | |
thesis.degree.grantor | Texas State University-San Marcos | |
thesis.degree.level | Masters | |
thesis.degree.name | Master of Arts |
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