A Case Study of the San Marcos Main Street Program




Schneider-Cowan, Joy

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The purpose of this paper is to develop a practical ideal model for gauging Main Street Programs based on benchmarks established by the National Main Street Program. Second, the practical ideal model will be used to gauge the San Marcos Main Street Program to determine how closely the Program meets the benchmarks of the model. Finally, recommendations will be made for further assessment of the Main Street Program. This research is important because many communities are turning to the Main Street Program to help them revitalize downtown. The Main Street Program's initiation, growth, and outcome to date in San Marcos typifies medium-sized towns across the state of Texas and provides an excellent case study for analysis, with lessons learned that will be applicable to other communities considering entry into the program. This research will assist public administrators in evaluating the applicability of the Main Street Program to their own communities.


An Applied Research Project Submitted to the Department of Political Science, Texas State University-San Marcos, in Partial Fulfillment for the Requirements for the Degree of Masters of Public Administration, Fall 2007.


main Street, economic development, downtown revitalization, historic preservation, San Marcos, ideal type, Public Administration


Schneider-Cowan, J. (2007). A case study of the San Marcos Main Street Program. Masters of Public Administration, Texas State University, San Marcos, Texas.


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